Fifteen-plus years of operating experience, embedded in your leadership team - without a seven-figure salary or a six-month executive search. For non-tech businesses ready to stop guessing about AI, automation, and the technology stack underneath their growth.
If you run a Canadian business between $5M and $30M, you've probably noticed: every quarter brings a new AI announcement, a new vendor pitch, a new operational tool that "everyone is using." Your team is asking what to do. Your peers are quietly wondering the same.
The truth is, the question isn't usually which AI tool. It's something deeper - and most owner-operators don't have a senior technology voice in the room to help them name it.
A full-time CTO is the obvious answer - and the wrong one for most companies your size.
Most clients begin with a half-day What's Possible Report (WPR). About four in ten ask us to embed and help execute on retainer. Both are good outcomes.
A 3–4 hour working session that produces a written One Great Idea + Action Plan within five business days. Built to be valuable on its own.
A senior technologist embedded in your leadership team. Single tier, 25 hours included, no long-term lock-in. The full $2,500 from your WPR is credited to month one.
Need a different shape? Custom engagements available.
Your fractional CTO doesn't always pick up at 11pm. Elmer does. A private AI assistant that's been ingesting your emails, decisions, recorded conversations, and strategy docs - so when you have a question and Derek's on a plane, the institutional memory is still in the room.
Most consultants are paid to find a project.
We are paid to find the right answer -
even when AI isn't the answer.
Big enough to feel the cost of getting technology wrong. Small enough that a full-time CTO doesn't make economic sense.
Finance. Manufacturing. Construction. Business services. Retail. Industries where technology is the lever, not the product.
CEOs, COOs, and founders who want a senior voice they can trust - and who'll be in the room for the work.
※ If you have an existing CTO, or you're looking for an outsourced developer, this isn't the right fit - and we'll tell you so before taking your booking.
Three to four hours, fully guaranteed, with a written 90-day plan you keep regardless of what happens next.